There, once again, is the age-old privacy paradox, which predates our digital selves.
Facebook ads are notorious for their data-backed ability to target consumers one-on-one.
In order to think like a customer, you have to tap into their their decision-making. At the heart of this topic is social proof.
The key to changing this paradigm is in messaging platforms like Facebook Messenger, and now WhatsApp and Apple Business Chat.
One of the luxuries Mercedes-Benz USA has is its cars stay on American minds and U.S. roadways for a long time.
Digital marketing metrics are wearing the emperor’s new clothes. So rant digital marketing tech watchdogs.
Owning a Mercedes is an emotional experience even before it happens — it’s about hopes and aspirations. The purchase is an achievement.
Facebook Advertisers are brands that only accept recommendations from their agencies, but their agencies are saying to leave.
Letting customers choose to engage or not allows both sides to mutually qualify if a discussion is worthwhile. Calls to action do not.
Marketers may not want to get excited about advertising on Facebook Portal just yet, despite being all-in on ads in the network.
This isn’t even about a brand crisis. Customer comments on social media represent expectations.
At its heart, social media is a creative medium. Here are five questions you can use as starting points to brainstorm with your team.
Luxury buyers are a special breed, so their marketing must be, too.
Social media marketing has a “growth” area — mobile.
Successful meetings. We love ’em. But suddenly prospects stop responding. Here’s an effective unresponsive email follow-up to test.
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses.