Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
For many marketers, a successful holiday season can make or break yearly revenue numbers.
Out with the old marketing methods, in with the new: a common philosophy for heralding in any time of major change.
Letting customers choose to engage or not allows both sides to mutually qualify if a discussion is worthwhile. Calls to action do not.
There’s no question that e-commerce is opening worlds of opportunities for consumer brands.
LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its…
It’s nearly impossible to discuss subscriber experience without delving into the lifecycle.
Does the appropriate person cold email technique work? It seems to depend on what you sell and to whom. There’s plenty of debate.
Email marketing hacks come into play because the channel’s growing dominance in the online realm is indisputable. As per Statista, in
Your sales lead follow-up drip email sequence adds value. So how many conversations with buyers result? Not many? Here’s why.