AI can drastically reduce the time for all types of marketing tasks. Here are five ways marketers can level up their game using AI.
Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.
The world’s most influential CMOs bring in more than ROI and they influence more than their companies and their verticals.
The Paper & Packaging Board recently released the Pod Papers Magazine as part of its “Paper & Packaging – How Life Unfolds” campaign
I’m a big proponent of using an interactive approach to make the most of your event spend.
In this episode, Melissa shares a new experiential marketing campaign from L.L.Bean to promote a new kind of office space: outside.
Learn how to elevate your direct mail program with precision, transparency, and data intelligence. By adding near-real-time visibility into your postal mailings, you can use delivery intelligence to make sound business decisions – leading to lower labor and production costs, a richer omni-channel experience, higher response rates, improved customer relationships, and better ROI.
E-commerce marketers can be required to collect sales taxes in states where they have no physical…
Digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell?
Online sales tax is becoming a reality and will mean huge changes for e-commerce marketers, per yesterday’s Supreme Court ruling
The right project management tools allow you to organize your team so that they do their best work.
The key to the successful adoption of a CDP is a deep understanding of the use cases and how they apply to your organization.
So many of the omnichannel discussions today are focused on outbound lead generation and making sure your brand is reaching potential customers with streamlined, consistent and relevant messaging on whichever channel they are using. But what about managing inbound inquiries in an omnichannel environment? Do your customer care centers know who is calling them, sending…
Customers drive the growth of your company — they are the lifeblood that keeps your business moving forward — they also have an identity crisis. Quite simply, most of the time YOU DON’T KNOW WHO THEY ARE. The identity of these incoming prospects is defined by the data they give you — often just a…
In the last decade, the interval between a consumer’s first glimmer of interest in a product or service and their eventual decision to buy has gained wide recognition as a “customer purchase journey,” a concept that has become well-established in marketing. The reason: It has proven useful in driving marketing tactics across channels – for…
In order for retailers to achieve the one-to-one moment marketing that today’s consumers demand — i.e., giving them what they want, when they want it, where they want it — they must first possess complete, current and accurate customer identity data. Consumer Identity Management is the foundation upon which all qualification and personalization efforts are…