Word of Mouth Marketing Like You're Olivia Pope
“Everyone has secrets … and Olivia Pope has dedicated her life to protecting and defending the public images of the nation’s elite by keeping those secrets under wraps.”
How do the elite of Washington find her? They just know. They’ve learned by word of mouth that Ms. Pope is the one person who stands between them, and the doom of their own making.
What is word of mouth marketing (WOMM)? It’s using the best advocates on the planet, the customers who cannot live without your product, and turning their reviews, social media comments and endorsements into content. Those who are really good at WOMM will create content for customers to spread on their social media channels, giving the brand reach into networks they may not have known about.
Word of mouth marketing is lower-cost than large advertising campaigns, but there’s insecurity built in: If you are relying on customers and advocates to spread the word about your service or product, the message is completely filtered through their experiences. One bad batch of product or a series of negative experiences and you’ve got a major problem on your hands.
But word of mouth marketing, for many, is the way to go. Can you use these tools like it’s handled?