The Newest Privacy and Compliance Guide for Omnichannel Marketers
Data privacy and data governance key to omnichannel marketing success
Consumer identity data pours in from a variety of different platforms faster than a marketer can make sense of it. The most successful brands keep their fingers on the pulse of their consumers by linking consumer identities and consumer interest data. But, the foundation of this success relies heavily on consumer privacy and data governance. Gain insight into data privacy and governance and its impact on your omnichannel marketing strategy.