Take Aim With Retargeting Tools
You’ve got the fabulous product, you’ve got the e-commerce site up, you’re getting traffic and you’ve got some traction. Wouldn’t it be great to make sure the folks who check out your website come back?
You can keep your product in front of them, literally, by retargeting.
Here’s how it works: You put fabulous product information on your website, make it easy for customers to learn about your product and buy. But they don’t. You can then use retargeting programs to serve those same visitors relevant ads as they continue to visit other sites online.