How do you make sure your audience can find your content? By placing it right where they’re looking. That’s what SEO is all about: matching your content to the search terms your audience uses. This was a lot easier in the early days of SEO.
As Google’s algorithm has continued to evolved, SEO has gotten both more technical and less complicated. The truth is that back-end optimizations are important, but the most important factor is creating good content. Learn more in our downloadable guide: “SEO & Content Marketing: Be Findable.”