Marketer, Meet Your Favorite Customer's Shopping Avatar
Why get tomorrow’s customer with yesterday’s fit?
While top brands have let you look at the car of your dreams in many colors, or try on virtual shoes, smaller retailers haven’t been able to purchase the custom-built technology to ensure fit. Until now, that is.
Fashion designers, beauty brands and clothing retailers worldwide are ramping up their technology game with a collection of 3-D, virtual reality and augmented reality shopping solutions. Designed for use in-store, online, and at experiential events, these innovative tools generate precise 3-D body models, virtual garments, accessories, and cosmetics.
Combined with real-time movement and interactive features, shoppers can realistically “try on” nearly any wearable item, and even share on social media — giving you a social boost.