Do Your Prospects and Customers Suffer from an Identity Crisis?
Short Answer: Yes, but it’s not your business that’s suffering. Here’s what to do about it.
Accurate customer data is the key to lead qualification and acquisition. Although you can’t easily calculate the losses from marketing to consumers who are unqualified or unlikely to convert, these costs are real and are reducing the success potential of your business and hindering profit opportunities. Discover more about your brand’s identity crisis and how it impacts your business.