App Builders So You Can Market to the Mobile World
It’s amazing, living in the future, is it not? You’re able to find your customer as she’s in a moving bus scanning QR Codes off a poster. You’re able to offer your customer a shopping game while he’s in a car. Or you can text your customers news of a sale as they’re walking by the store.
How does this happen? Mobile apps do most of the work. Mobile tools used to be apps that moved the PC experience to a mobile environment. Now the best of them take advantage of the mobile experience — noting location, sending push alerts and text messages, and even noting what happens when people are waiting: They play games on their phones.
Building a mobile app doesn’t have to be heavy lifting — there are programs out there for the drag-and-drop programmer all the way up to the guy making Java work. The following are tools to help marketers build these apps so you can serve up what your customer needs when your customer needs it.