An Ode to the King of Marketing Channels: Emails
Email is King
No matter how many arguments are presented about email marketing having run its course, Email is not dead. Email marketing is still considered to be one of the most successful marketing channels for customer acquisition and retention by marketers (80% and 81% each). In fact these fact is just the tip of iceberg when it comes to how email marketing is demolishing competition and has emerged as the King of all marketing channels.
Reasons why Email is still King
When compared against the other marketing channels regarding the effectiveness to draw ROI, email leads the pack with 73% marketers rating it “excellent” or “good” which increased from 66% in 2008.
2) Measurable Metrics
The results are only visible on a longer run for other channels which provide metrics for you to analyze, the results from an email campaign is available within 72 hours of sending the campaign.
3) Personalization Galore
Customers wish to have a conversation with the brands instead of being considered as just a name in the mailing list. As per Salesforce study, 63% Millennials, 58% Gen Xers & 46% Baby Boomers will willingly share personal information if companies send personalized offers in emails.
Email is the undisputed king of the marketing world and EmailMonks have an infographic titled “What is Email Marketing? Benefits of Email Marketing ” to prove so. Have a look and share your email marketing experiences below.