6 Tools to Help You Leverage Product Reviews
Good reviews are nothing less than gold for a marketer.
Even when traditional marketing fails to hit the mark perfectly, a good review from someone who actually uses and likes your product means everything.
Reviews are so sought after, some companies will offer customers money in the form of gift cards just to get one. And who does not have a story of getting approached by a company after a negative review and getting something to change your mind?
Whether bought, sold, traded or given freely, reviews can change customer opinions quickly. Monitor good reviews to leverage as collateral and find the bad reviews to fix problems quickly. Collect them in the wild via social media and you’ll get a sense of what others say about you. Solicit them on your own site. The tools listed on CabinetM will help you automate that process.