Your Online Video as a Direct Marketing Asset
An online video is a marketing asset you can leverage time and time again. As we enter the fourth quarter, an important selling season for many direct marketers, we share today the product categories that are using online videos as marketing assets. You'll also learn the types of videos your customers want to watch, and where they want to watch an online video.
As you're about to see in today's presentation, Internet users report that they have watched several categories of online video, ranging from automotive to electronics, even toys, food and wine, apparel, and much more.
Perhaps more revealing are the types of videos your customers would prefer to see you produce. Think creatively about applying these preferences in your video strategy, and you may just give some added oomph to the development of a video as your next marketing asset.
(If the video isn't just above this line, click here to view it)
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.