Why Engaging Passionately Fails Us (and What to Do Instead)
How can you make everything you do systematic yet enjoyable and effective? Have some yin for your yang.
In Chinese philosophy, yin and yang are complementary forces that only appear to be opposing each other. In reality, forces of nature work together. They form a whole greater than either separate part.
It's the same with business blogs and LinkedIn lead generation strategies that create leads and sales.
What the Process Looks Like
When blogging or engaging inside LinkedIn Groups ...
- Teach prospects how to reach goals in ways they can act on;
- create confidence in them and (in doing so) trust in you in ways that foster hunger for more success;
- ask for the lead and/or sale with a call-to-action that affirms a customer's right to say 'no thanks.'
Plus, it leaves a LOT of room to find joy in writing—helping, teaching and guiding prospects. The process is flexible, not rigid.
This process lets you share your passion, helps prospects become more confident buyers and puts food on your table more reliably.
This proven, effective process gives customers miniature tastes of success ... or "results in advance" of purchase. For example, it can help them determine the best fit for their situation. Or it can be structured to help prospects gain confidence—that what they want (what you sell) can actually happen for them on time, on budget and without pain.
Your success, and this process, is all about helping prospects become more confident buyers.
I apply it and, believe it or not, prospects often ask me for the sale. All because of confidence created in their abilities to achieve or improve. It's what my free training (lead nurturing) program is all about.
Hang in There
Are you running out of patience with blogging, using LinkedIn for sales leads and social platforms in general? I was too. But then I discovered this simple, practical way to change things up, to get more of what I wanted from social media, faster and easier.