Using Video Production as Part of Your Customer Retention Strategy
Here are some ideas that will help gain trust with your clients, keep them remembering your products, and accepting your messages.
- Product review
- Customer support, repair, assembly
- Customer conferences
- Customer testimonials
- Employee testimonials
- New product launch
- Video newsletters and blogging
Video featuring your product or someone talking about a focused area of your service can be extremely effective, not only by gaining a lot of attention on YouTube, but also developing trust by demonstrating your product online. Remember to have a lot of cutaways and b-roll (the images that support the dialogue).
Customer support, repair and videos of assembling a product can not only be useful to post online, they can save you money by not hiring staff to answer specific and common questions. There is customer service 24/7. More companies are using Vine for this type of video communication. Vine is great because you can create video with your cell phone. However, remember that these can only be short videos. Companies like The Gap have found this to be a unique tool to their culture.
Customer conferences are great and you can get some exposure through press releases announcing the conference. Depending on the success of the conference, often times you can gain some additional sales through word of mouth. Word of mouth is the best advertising possible.
Testimonials are always terrific for people looking to do business with new companies. Testimonials can be effective by selecting real clients, with real stories that they can relate to. Also, give your interviewee enough time to prepare what they would like to say. Remember not everyone is comfortable around the camera. Even a cell phone can be intimidating when you aren't sure what to say.
Any time you have a new product a video, it should be on your marketing strategy. People love to read about new products, but they love it even more when they can find out pertinent information about that product for 30 seconds. Disney Collector BR on YouTube discovered a way to make a living from product reviews. She has over 800,000 subscribers who want to know what the toy features before buying it.
If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing,
Eve Grey has been in the film industry for over 20 years as both an actress and a film maker. She currently works as a Producer and Director for one of the leading automotive advertising firms in the country. Eve also is one of the featured bloggers for Herman Advertising and 12 Grove Productions in Fort Lauderdale, Florida.
Eve studied comedy at the 2nd City in Detroit in 1999 and spent 4 years studying acting at the Actors Workshop in Royal Oak, Michigan. She is also an Automotive Sales Veteran and has a degree in Human Service from University of Phoenix. Miss Grey is also a board member for American Advertising Federation in the Fort Lauderdale chapter. In her spare time she works on a television show in development called "Families of Deployment".