The Power of Interstitials … Are You Using Them?
If you drive a lot of traffic to your site but haven't been able to monetize the traffic or harness the emails, an interstitial is an effective way to capture email addresses and put those names into your sales funnel for future auto-responder series and upsell efforts.
The beauty of an interstitial is that you can make your actual ad space as big or small as you need.
Whatever your offer or need … an interstitial can deliver. And best of all, you don't have to wonder if your website visitors saw the ad or not. It's no doubt they did. You are just giving them the option to act on it OR not.
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].