The A-Z List of Stop That! Behaviors
Loathe: A hard question for sure ... but what don't your customers like about you?
Mimic: What have you done that is totally UNLIKE your competitors these days?
Negate: What are you doing that detracts from your brand?
Obstacle: What hoops might your customers have to needlessly jump through to do business with you? How will you find out?
Pester: Are you asking your customers questions you intend to do nothing about? Why bother?
Quibble: What terms do you make your customers fight over In relation to your offering? Is that really necessary? How do your competitors handle the same issue?
Reverse: Is there any aspect of your offer that reverses your brand promise even in some small way?
Stagnate: In the last 12 months, what have you decided to do differently to stay relevant to your customers' changing needs?
Taunt: How is your brand teasing your customers in negative ways?
Underestimate: Have you taken your customers loyalty for granted in some way?
Vex: What keeps you up at night about your customers' behavior in relation to your brand? How will you solve this puzzle?
Water Down: Have you diluted your brand message in some way by too many stories? Too much information? Too little focus?
[E]Xit: What was your parting message to your customer? Brand enhancing or brand detracting? (Brand neutral doesn't count!)
Yank: Are you pulling your customers toward your brand or away? How?
Zipped: Great brand stories are meant to be shared. Have you zipped your customers' lips by not creating a shareworthy experience?
Take a look at these "what not to do" verbs. Create your own list. Let me know what happens!