Email to Support Your Shopping Cart
For those who have checked out—great! you won a new customer—but don't let too much time pass before you reengage them and remind them of other must-have items in your store. Learn from what they purchased and offer other items in the same category or similar category. This is our Buy Again group and personalization is key here (as it is with the Buy More group). Emails should be very specific and speak directly the items they've purchased. You might also ask them to provide a review of the product, if your site supports this.
If you're ready to start selling online, it's a great time to do so. Software for e-commerce is inexpensive and flexible—you can customize to meet nearly any need. While your store is important, the ease of use paramount, and stability critical, don't forget to turn an evaluating eye to your marketing and messaging. Both are likely in need of a few tweaks here and there to help achieve "Buy Now, Buy More, and Buy Again."
Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.
Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.