Security, Cowardly New World | Privacy, Brave New World
To me, this is a signal that privacy is a fluid, dynamic state of mind. Our marketing lives are an ever-constant bartering of data—I give you this information about me, you will give me that product, service or convenience—and the only answer to "real" privacy is to never engage in a convenience or transaction. Not many people choose to be Rip Van Winkle. They might yearn for solitude, but it's not pragmatic or practical.
Furthermore, I believe this "conversation" shows that there is danger in the rigidity of would-be privacy laws and regulations. Yes, privacy (and security) baselines are necessary—but we must not squelch responsible data collection and use, innovation and convenience, especially as consumers become more comfortable and more demanding. In the world of marketing data, self-regulation has served us well for the better part of 50 years. Outlaw fraud. Outlaw data theft. But let information flow where it may to serve consumers better. The White House said as much earlier this year in its Big Data report.
Now if only creative expression was allowed the same latitude. Some people may fret over today's perceived loss of privacy, but it is security—is the Sony theft the costliest breach in history?—that has made business leaders run for the hills.
A happy, prosperous and free New Year to all.