The Nuances of Promoting Your Video via Email and Landing Pages
Email best practices suggest some nuance from the norm when you're offering a video to be viewed. And the same goes for a landing page. A few changes to both can make a difference in your success. In this educational video, we discuss how to make email and landing pages more effective for online video viewing, and we share with you an example of a campaign using these best practices, along with the results it produced.
In today's edition, we review how your email and landing page can be presented when promoting a video, how a screen grab of a video with text in an email improves clickthroughs, and a technique to maximize impact for your call-to-action when it appears on a landing page sequenced with your video call-to-action.
As a bonus, we share with you examples along with the results of a campaign using these best practices we've described (watch the video to find out how to get access to the case study examples for yourself).
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.