Numbers Don’t Lie: Gen X, Can You Handle the Truth?
But that's not all. In today's marketing world, playing a leadership role will require both digital and managerial experience. This means that if you're a Gen Xer with digital marketing and managerial experience, you're literally going to be worth your weight in gold in coming years as the generational transition accelerates.
Don't believe me? Just wait and see. And if you're not ready to rise to the occasion, guess what? There are 85 million hungry and talented digital natives in Gen Y itching to move up ahead and take your place. If anything, they are the most digital generation yet. At this point, they're still young and have yet to acquire the years of on-the-job experience it takes to succeed in a high-level marketing job. But give them some time and that will certainly change.
So, Gen X, are you up for the job? To quote Jack Nicholson is the classic 1992 movie A Few Good Men, "Can you handle the truth?" If not, Gen Y will be there waiting in the wings, happy to swoop in and take your place.
Any questions or feedback, as usual I'd love to hear it.
Who’s Your Data? is a blog that aims to disseminate thought-provoking tips and techniques involving the use of data and database marketing to direct marketing professionals. Why should you care? Because implementing data best practices has been shown to lift response rates, improve analytics and enhance overall customer experience. Reader participation is encouraged!
Rio Longacre is a Sales & Marketing Professional with more than 10 years of experience in the direct marketing trenches. He has worked closely with businesses across many different vertical markets, helping them effectively leverage the use of data, personalization technologies and tracking platforms. Longacre is currently employed as a Managing Consultant, Marketing, Sales & Service Consulting at Capgemini Consulting, a premier management consulting firm. He is based in the company's New York City office, which is located in Midtown Manhattan. He has also previously worked as an online media buyer and digital marketing strategist.
Email Longacre below, or you can follow him on Twitter at @RioLongacre. Any opinions expressed are his own.