Medicare Marketing: 3 Strategies to Address Acquisition Declines
2. Engage with your audience — Embark on a strategy to build or establish a relationship ahead of the transactional AEP. Since today’s 65-year-old was in their mid-40s when the Google search engine launched, they are internet savvy, social and will engage. There are lots of ways to keep them warm, informed and connected.
3. Get to know the “new” senior — Could it be that the new senior audience is misunderstood? Let’s think about that… while “misunderstood” is a term usually reserved for teenagers, today’s Boomers see themselves, and aging very differently. They are dealing with their own version of being underestimated by today’s businesses. The boomer generation is dedicated to changing the way society thinks about retirement and aging. Loyalty is a two-way street with this audience. While the “old” senior citizen may have been known for their loyalty, the new senior is discriminating and looking for value to support their lifestyle — their needs come first!
While switching has been down — shopping behavior has not. This dynamic leaves the window open for more change to occur, especially if you take their lead and engage the new seniors outside of a transactional and limited approach.
Jill’s career spans 25+ years with experience in performance marketing, communications, advertising, branding and creative development. She has a track record of success in building business for national brands like Netflix, Carnival Cruise Lines, AT&T and Hyatt, as well as regional healthcare accounts such as Highmark, and Emblem Health. She has earned a reputation as a strong agency leader based on her proven ability to develop relationships and drive innovation. Proud wife, mother, sister, and daughter, Jill believes passionately in giving back and has served executive leadership roles on the Board of Directors for Family Law CASA of King County.