LinkedIn InMail Changes: What B-to-B Sellers Should Do Next
- Email prospecting doesn't cost anything when it fails-or under-performs
- It's mostly a numbers game
- Getting response and appointments means sending more emails
Yes, it is a numbers game. Just like cold-calling. But what is the basis of an effective cold-call routine?
An effective communications process. More specifically: A systematic, repeatable, scalable way to turn calls in to leads. I recently described this technique—gave next steps and templates to help make it easy.
If you aren't serious about learning an effective process, you won't experience predictable success.
"Lazy individuals will still be able to send indifferent InMails, but they won't be rewarded for it." says Bruce Johnston of The Practical Social Media blog.
"The new InMail system will reward people with imagination that experiment to get optimal response rates," says Johnston.
Whether you pay cash for LinkedIn InMail credits or send standard emails to prospects ... if it doesn't work, it costs you. Cash or wasted time-time you should have spent doing something productive!
How do you feel about LinkedIn's new InMail policy? What do you intend to do about it, looking forward?