Is InMail Worth It? 3 Reasons It May Not Be.
Currently, with InMail, you:
- receive one InMail credit back for each message receiving a positive or negative response;
- have 90 days to earn that response; (get the credit back)
- are able to re-use the money (credit) invested again ... and again and again
For example, let's say you earn a 50 percent response rate on your first batch of 100 InMails sent. Over time (as you use the InMail credits returned to you) you earn a total of 93 credits. Pretty good. You get nearly all of your investment back for re-use.
Send 100 — Get 50 credits
Send those 50 — Get 25 credits
Send those 25 — Get 12 credits
Send those 12 — Get 6 credits
TOTAL Credits "Earned Back" Over Time: 93
Interestingly, you will gain a credit every time a recipient marks your message "Not Interested." LinkedIn counts that (and all negative responses) as a response. However, you are risk of being banned from using InMail if marked "Not Interested" too often.
Remember: Every time you fail to get a reply your money is wasted — gone. Of course, every time you get a personal "thanks, but not interested" reply from your prospects your money is gone too.
Bottom line: When prospecting, average sellers get declined. Hey, it happens. But prospecting on LinkedIn with InMail demands above average response rates.
Are Near-Term Appointments Priority No. 1?
We all need appointments set right away, of course. But the math outlined above is why cold-calling and standard email may be a better option. InMail may not be smart if you need near-term buyers who are ready to meet with you today.
In other words, think twice about InMail if you need replies that ask for demos or appointments now.
Here's the rub: Generally, the average sales reps sends email messages asking for too much too fast. They expect positive response from prospects who don't yet realize they're buyers. They need time to realize the solution is both needed and a fit.