If Content Is King, Grammar Is Queen
I'm the first to tell you my personal grammar skills are still not entirely A+ (my parents are nodding), but there are so many proofreaders, grammarians or other online expert sources available (not to mention a nifty little tool in Microsoft Word called 'Spelling & Grammar') that there is simply no excuse for any company to be executing marketing materials that are anything less than perfect.
So before you create and publish your next 'content' deliverable, consider getting professional help. Here are a few of my favorite editorial review pros:
- HyperGraphix (www.hgpublishing.com): This guy is smart, fast and CHEAP; Known for proofing tediously long documents on topics that would bore the average reader. Plus he works in two languages (Canadian and American) in case you're publishing north of the border. He has an online tool that fixes sentences for free (you can't beat that price), and if you subscribe to his tweets, he provides helpful tips and links to helpful articles.
- Grammar Girl (grammar.quickanddirtytips.com/): Short, sharp, and to the point, her emails on grammar tips have become part of my morning reading ritual.
- Bulletproof (www.bulletproofonline.com): Strong proofreading skills and your ideal "brand police" if you share your brand guidelines with them.
If your issue, on the other hand, is content creation, don't leave that to your sales guy. Cough up the budget for a professional writer—one with the research skills that can thoroughly investigate the topic, identify a point of view for your brand, and write in a voice that matches your brand style. There are hundreds of excellent writers out there who are wincing as they read your materials.
So go ahead—jump on the content bandwagon—and Long live the Queen!
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.