How 'Keeping Up' With Social Media Will Sabotage Your Ability to Sell With It
Next time a social media expert says something like, "You've got to be authentic, transparent, human and honest," muster up the courage to say, "Well DUH, we didn't build our businesses on a pack of fake, opaque, ogreish lies." Now go get 'em!
E Jeff Molander Author's page Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.