Free Virtual Reality Is Totally Metal
Of course, in our post-Napster time, few people actually buy albums anymore. But when you couple it with a free virtual reality experience and the equipment to make that real, that's a great offer.
Megadeth isn't the only organization using cardboard VR to build a bridge with its audience. Star Wars got in the game ahead of December's release of Episode VII. And in the January/February issue of Target Marketing magazine, Mobile First columnist M.J. Anderson talks about a virtual reality holiday card with cardboard viewer that TREKK sent last year.
I boiled Google Cardboard down to just the viewer, but the wider project goal is to make VR more approachable to creators and audience alike. And other companies have stepped up and pushed the technology forward themselves, including Megadeth's tech partner, CEEK. The tools have been developed.
Creating the experience takes investment, including a pretty high quality video shoot using special camera set-ups (which are available, you can see some options in the Megadeth video and on the Google Cardboard website). But it seems to be similar to any other professional video creation.
I've had a few conversations about what virtual reality means for marketers. For now, I think it means this: It's a value-added, immersive experience that is within the marketer's reach to offer candidates as a freebie. People have heard a lot about VR without necessarily having the chance to see it for themselves. Most people want to try it. If you provide that, along with a cool experience as part of it, that's going to get a lot of exclusive attention from your target market.