4 Must-Reads On My Summer Book List
Maybe it was in the mountains. Or the backyard. I used to be such a big book reader over the summer. It was when I would catch up on the unread books piled up around the house, or on my desk at work. I’d pick up the habit of reading again, wherever and whenever I could.
Last year, real life got in the way. I read a grand total of two books in three months.
Now, here we are in July, and I’m facing some of those unread books again, and a lot of new ones.
I’m a firm believer in print, by the way. I like how paper feels on my fingers, how it smells, and how it makes inks do things you just can’t see otherwise. And my eyes need a break after staring at multiple screens all day.
Shareology by Bryan Kramer
Melissa Ward, our Managing Editor here at Target Marketing, told me about this one. Kramer looks at sharing and how it can transform connections between individuals.
It’s about what he calls #H2H, human-to-human communication that establishes and deepens trust because it is simple, empathetic, and even imperfect. There are big implications here for how marketers can make their content more relevant. Thanks for sharing (see what I did there?), Melissa!
Originals: How Non-Conformists Move the World by Adam Grant
My Australian friend Melanie McCartney turned me on to this book just yesterday by simply tweeting — sharing — a passage about “horizontal hostility.” Grant writes: “We assume that common goals bind groups together, but the reality is that they often drive groups apart … Even though they share a fundamental objective, radical groups often disparage more mainstream groups as impostors and sellouts.” Doesn’t that perfectly describe our politics in 2016?
There’s a lot about productivity, originality, procrastination … and more. I’ve already ordered this.
Retention Fundraising by Roger Craver
I’ve had this book for a while, and coming from a true pioneer and visionary in fundraising, it was truly a must-buy (and we carry it in our online bookstore!).
The cover shows a leaking bucket for a good reason. Nonprofits are losing donors and members because they aren’t doing what they should do to keep them. I read a ton of direct mail and email for Who's Mailing What!, and am often mystified why this happens. How can fundraisers remove barriers to keeping these people? How can they deliver the experiences contributors need to stay invested for life? I can’t wait to find out.
The Secret Language of Symbols by David Fontana
When I was at the Strand bookstore in New York last Fall, I picked this up. I was intrigued because we’re surrounded by symbols — from icons to emojis. It has over 300 full-color illustrations, so it’s a very pretty book to look at.
It covers how symbols have evolved starting in antiquity. It encompasses history, art, literature, religion, and so much more across multiple cultures. Cats, as an example, stood for different things to ancient Egyptians, Celts, Chinese and South Americans.
This just scratches the surface of my reading list. There’s more. I have the last two issues of Mohawk Paper’s "Maker Quarterly" waiting for me. And A Game of Thrones, plus some C.S. Lewis …
What’s on your list? Or what have you read recently that’s worth sharing? Let’s talk about it in the comments below.