Fan Funded: The Most Exciting Thing in Marketing Today
Games were an early winner on Kickstarter. Back in 2012, "a party game for horrible people" called Cards Against Humanity launched with 758 backers and $15,570 in presales. Since then the game has taken off.
But how loyal have those backers remained?
This Black Friday, Cards Against Humanity put boxes of "nothing" on sale as a sort of protest against mindless consumerism. The "nothing" was not a euphemism, they were literally selling boxes of nothing.
Cards Against Humanity sold $54,000 of nothing on Black Friday 2015.
But hey, that's only $54,000 worth of nothing. What if they sold crap? I mean, actual crap. Bullshit, in fact.
Really. Here's an unboxing video if you don't believe me (I'm not embedding that here, and I don't recommend you watch it. You've been warned.)
If you don't see the marketing power in a new strategy that can found companies marketing-first, drive you millions of dollars in guaranteed presales, and give you the ungodly ability to make $50K selling absolutely nothing (or even more selling bullshit!), I can't help you.
It's a whole new world, and as marketers, you literally have all the tools you need to take power.