Fall in Love With Direct Mail All Over Again
There is no reason why you can't use direct mail to drive digital interaction too. QR Codes, Augmented reality and NFC all enhance the direct mail experience. The power of direct mail is waiting to drive your marketing ROI to new heights. From catalogs to flyers to samples, direct mail can handle it all and provide an excellent experience for recipients.
A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: email@example.com, on LinkedIn, or on Twitter @sumgould.