Emails That Target Customer Behavior Without Using Big Data
The best practices included in this email are:
- It doesn't share how they know that the shopper is interested in a specific category or item.
- The timing from the original search to email generation is long enough to allow time to purchase, but not so long the search is forgotten.
- It makes accessing the items easy by providing multiple links.
- The branding is obvious with links to my account, deals and departments.
Targeting customer behavior can become very complicated very quickly. Starting simple with specific segments and activity allows you to test and build on the lessons learned. The return on investment is quick and may surprise you.