My Inbox Knows the Season Better Than the Weather
Subj.: We've got #SPRINGFEVER for smart style!
Why I like it: Always love a good hashtag in a subject line, first of all. Second, IKEA knows we have spring cleaning on the mind and they're taking full advantage. An email like this one, including links to ideas and tips for affordable springtime organization and rejuvenation, could easily spur a reader into action.
Subj.: Going on Spring Break? Get $10 Off Pet Sitting.
Why I like it: Here's another subject line that I think works because it serves as a reminder and an action item—Oh, I did forget to make arrangements for Fluffy next week, good thing I've got this link and discount offer right here! The playful, sunny imagery and large, bright CTA button tie it all up with a bowwow.
From: Rejuvenation Lighting & House Parts
Subj.: SAVE 20% ON WINDOWS AND WALLS + 6 ways to spring for green
This email followed up its 20% offer with six green product suggestions such as a green lamp, throw pillow, and tumbler to help get you in the spirit of spring and get you using the offer code. While something of an afterthought in a long subject line, it was an effective way to let the reader "window shop" before diving in.
Subj.: We can see spring, and it looks amazing
The email itself is a fairly basic design, a pair of sandals and a simple call to action. I'm a fan of this subject line though—catchy, conversational, and got me curious enough to want to take a look at the "sights of spring" inside.
Subj.: We're Bringing Spring - Shop Top Styles!
Two rhymes for the price of one! It might be a little bit of a tongue twister, but it's also short, punchy, and every bit as cheerful and perky as the season. An effective attention-grabber.