Have a Happy & Profitable Earth Day 2012! A Good Time to Enter the ECHO Awards' Green Marketing Competition
The deadline for entering the 2012 DMA International ECHO Marketing Award competition is April 25, 2012, with a late deadline of May 2, 2012: http://dma-echo.org/enter.jsp
As brands and agencies enter the Awards, there is an entry field where consideration for the ECHO Green Marketing Award is prompted. If the "yes" box is checked, an additional Green Marketing Award Addendum can be promptly accessed that allows up to 1,000 words to explain how the entry:
- Employs Innovative Green Tactics & Strategies Employed Throughout the Direct Marketing Process
- Inspires Action & Making a Difference to the Planet
- Demonstrates Measurable Environmental Impact of the Campaign
- ... all the while being a successful marketing campaign overall.
Happy Earth Day 2012—and take the time to show others how your brand or your client's brand is leading the way in incorporating environmental sensitivity in its everyday marketing decision-making—and producing outstanding, profitable results. I'm hopeful I will be writing about your winning campaign once the 2012 winner is announced during the DMA2012 Conference this October in Las Vegas, NV.