‘I Can't Because, I Need ... ’
Does this sound like you?
Have you ever set up a goal, but then realized (either quickly or too late) that it wasn't possible due to some other dependency?
This dependency could be outdated technology, lack of the "right" resource or an immovable deliverable date.
Well, this is just reality. And if you haven't come across this yet, bless your soul.
Having worked with both large brands and small businesses … basically, budgets of all sizes … I realized this can happen to you no matter who you are.
When it comes to mobile, I feel it happens even more due to a few reasons.
The technology is advancing so fast that older, more traditional companies have a hard time keeping their back-end infrastructure up-to-date. This means the technology they have in place may not, and most likely won't, support some of the new and innovative tools you may want to use to meet your goals.
The experience needed to execute mobile programs the way you desire doesn't currently exist within your reach … either internally, or affordably with a partnering organization. This means that you're either going to force additional demand on your existing staff (or yourself) or just not meet your goals.
Both of these can be a bummer, as you can imagine. But there can be light at the end of the tunnel for you.
Instead of just putting your head down and saying "we just can't do this" or "this isn't fair" (I know some businesses say this. We're all human.) you just need to shift your mindset.
If you can't reach a specific goal due to a particular dependency and sometimes dependencies … just change your goal.
I know this sounds simple, but I've watched this with my own eyes at huge brands that generate billions of dollars a year to small business owners who generate a little over $100,000 a year.