Direct Mail That Worked on Me
I admit that I am very interested in direct mail. So I like to look to my mail box both at work and at home to see what others are mailing. As a seasoned direct mailer, I am critical of what I receive. Every year there seem to be fewer and fewer pieces that really stand out to me. Since that is the case, I thought it would be a good idea to share a couple of examples of direct mail I received that I really liked. You can do this too, what is in your mail box, what works on you? Keep samples at your office of good direct mail so that you can emulate what they are doing.
The first example is actually pretty old. I received it in the early 2000's. However, I have kept part of it all these years because it was a great idea.
Mail Piece No. 1:
- 6 x 9 envelope.
- In the envelope was a letter and a strange shaped object.
It was made of card stock paper, but I was not sure what it was. I, of course, did not read the letter first—I wanted to know what that thing was. As soon as I lifted it out of the envelope, it popped out of my hand and landed on the desk in the form of a box. It startled me and I jumped! (Probably not a good idea to send to seniors) Each of the four sides of the box had different messaging in bold. On top it read "think outside the box," another panel read "fulfillment is more than packaging," the third "easy orders mean easy money" and finally, the last panel said "your increased success is one phone call away."
I did read the letter, because by then I was curious about what they were selling! It was fulfillment software with inventory and store front controls. I did end up buying the software, and is has worked great.
A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: firstname.lastname@example.org, on LinkedIn, or on Twitter @sumgould.