4 Direct Mail Tips for a Great Yard Sale
Some things, like furniture or appliances, are big and attractive enough to be put up front by themselves. A kid at a small table selling lemonade, water or pretzels is another great way to generate traffic and further sales.
If you're worried that you don't have enough to sell, you probably don't. So, bring neighbors and relatives in to be part of your sale. It's like those co-op mailings everyone gets; the greater the variety and amount of goods that's out there for buyers to see, the more likely it is that people will stop, then linger.
The offer rules. Maybe you have some idea of what your market will bear. So make it easy for everybody by charging a flat rate price for things like silverware, or CDs ans DVDs, and clearly mark individual ones for the rest.
But, as in direct mail, if you're not getting enough (or any) results, dramatically improve your offer. Try "buy one, get one" deals for big volume items like baby clothes, and get ready to bargain further with larger discounts. That is, unless you really want to haul everything back to the garage or attic.
Like any good marketer, you'll also want to give people options when paying you, so they don't walk away. You'll need to have small bills and coins on hand to make change.
Sell the sizzle. One great marketing rule is to talk about benefits, not features. Present yourself as having the answer to what other people need. Be polite and friendly as potential buyers approach you. Try not to be demanding or hovering, as that tends to scare people way.
Instead, BE the testimonial. That still-in-the-box belt sander over there? "I only used it once and it did a great job of refinishing my dining room floor."