Defined by a Screen
When one watches TV as much as I do, it’s indeed tough to break the habit.
Sports, public television, movie classics, local and national news and weather — I consume a lot of content. Habitually, when I wake up, the TV comes on. When I go to bed, the TV goes off … unless I fall asleep first.
And while laptops, desktops, smartphones and tablets (and movie screens) are also a part of my life, for work, info in transit, games and entertainment, it’s the home television that is my preference to consume content. I’m less scheduled to the TV these days than I used to be thanks to on-demand programming and the media bingeing that goes with it. However, I’m still, most of the time, passively engaged nonetheless by whatever channel is programmed to send to me at whatever hour of day or night.
It’s a matter of demographics. I grew up with TV. My eyes prefer (or were trained to prefer) a larger screen. I’m immersed in TV as if it's a miniature experience inside a movie theater. I focus on what I watch. I can't multitask between screens and I have no tolerance for audio from multiple devices chiming at me concurrently. Who can even watch stuff on a tiny screen?
Well, plenty do.
As reported by eMarketer, “Millward Brown, which surveyed — via smartphone or tablet — more than 13,500 16- to 45-year-old multiscreen users across 42 countries, found that half of all video viewing happens on TV sets — split between live TV and on-demand TV. The other half comprises mainly mobile devices, which includes smartphones and tablets. Smartphones take the largest digital share, encompassing 22 percent of total daily time spent viewing video.”
Personally, I prefer my TV at home — I like to watch the world when I’m outside my house. Mobile video, however, is exploding. The survey states, “The rise in mobile video viewing is part of a larger transition to multiscreen usage. In fact, mobile users worldwide spend 52 percent of their daily internet and viewing video time on mobile phones. To compare, the share of daily time spent with computers makes up 21 percent, while TV accounts for 27 percent.”