Don't 'Cyber' Your Customers
While many of us enjoyed loafing around our family homesteads this past holiday weekend, eating too much food and getting into too many political arguments with uncles, most of our inboxes got quite the workout between Black Friday and Cyber Monday.
And while I did most of my holiday shopping on Small Business Saturday, I still kept an eye on my inbox, just to see if any good deals in general popped up. Sadly, I was grossed out by one email in particular.
Though it might be a little hard to see (click on the image and it'll open larger and you'll get a peek into my life and email), the above image shows my inbox displaying all Cyber Monday emails that used the word "cyber" in the subject line. I received more than 20 between Sunday evening and 2:30 p.m. Monday afternoon. Most are pretty standard, and then you have the email from Baked by Melissa (seen in bold).
"Let's Cyber..." are you freaking kidding me???!
Opening the email — though in my mind's eye Baked by Melissa didn't deserve the open — you get this benign email. Oh, and look ... they were cute with the preheader text: "...Monday, that is."
Sigh. I want to know who at this NYC-based bakery thought this was a good idea. Mini cupcakes are not sexual in nature. And don't get me wrong; I can appreciate a well-crafted, provocative subject line. But this isn't.
The product and overall email message doesn't match up with the subject line. Instead it feels like a cheap grab at being a little sexy/naughty, but it's about as sexy as the back corner of a Spencer's Gifts (remember those shops in the mall?).
And to add insult to injury, Baked by Melissa's Cyber Monday deal is barely a deal: a complimentary gift box with any order of 50 or 100 cupcakes.
Baked by Melissa: I expect better from a bakery that shares my name and passion for butter and sugar. You're on notice, and if I see you acting up again, you're not invited into my inbox. I don't have time for cheap marketing ploys.