Creeping Up Fast: DMA13 and Making Plans for Chicago
The other day (August 6) marked the mid-point of summer—so now we're closer to summer's end than summer's beginning.
It's as if all the back-to-school advertising wasn't enough to have us looking forward (except perhaps for schoolchildren). In the world of data-driven marketing, my mailbox reminded me this past week, too, that fall is just around the corner: I received a DMA2013 conference brochure mailer (October 12-17, McCormick Place West, Chicago). We're eight weeks out from DMA2013, which means it's time to start getting very serious, rather than spontaneous, in making our must-attend conference experience the best it can be. (Yes, I'm already registered—and you should be, too.)
For me, this is when I review the print brochure to dog-ear my go-to sessions based on the session titles, speakers and descriptions, and start the online process at MyDMA2013 (by Vivastream) to pinpoint an attempt at an "aspirational" schedule. I call this aspirational—let's face it, when we get on site, business conversations inevitably happen, and diversions of all kinds are bound to take place.
However, there are some absolutes in my DMA13 calendar—and I'm hopeful you'll agree.
1. Give Back
The first item isn't even about DMA. It's Marketing EDGE (formerly Direct Marketing Educational Foundation) and its Annual Awards Dinner (separate ticket required). This event has always been a go-to, but it's also evolved to become the first, best networking opportunity for all of us as we gather at the DMA conference each year. These are the VIPs, roughly 400 leaders and future leaders in our business, and here is an organization where our proceeds bring the best and brightest into our field. What a powerful combination, and an affirmation of the future of data-driven, integrated marketing. Even if you don't attend the conference, you can sponsor a professor's attendance and make a donation at the aforementioned link.