Create Powerful Direct Mail Marketing
Examples of scented mailer ideas:
- Imagine for a moment that you are a company that needs to sell brownie mix. Of course you will put pictures of brownies on the mailer, but the real good smell of the brownies will invoke emotions and drive the action to buy the mix.
- Imagine you are a garden center and want to sell more flower seed packets. Add a floral scent to really pack a punch.
- Imagine you sell a cleanser that gets rid of skunk smell. You can use the scent of a skunk to remind people how horrible it is. I would advise you to use only a small amount. No need to stink them out of their home.
The best part about using scent is that you can use either good or bad scents depending on how you want to spin it. Sometimes the better choice is the bad smell. It reminds people of the bad things that can happen when they do not use your product or service. Do not be afraid to reach a little with your scent connection. Just make sure to fact check it with other people. If it is too far out there, you may lose the desired effect.
Talk to your direct marketing company about what they have created or seen done. To really make the campaign perform well, you need to get very creative. By harnessing the power of scent, you can take your direct mail campaign to the next level. Not only will you increase your ROI, but you can drive social engagement when you capture the attention as well as the imagination of recipients.
A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: email@example.com, on LinkedIn, or on Twitter @sumgould.