Copywriting for Social Media Marketing: 3 Best Practices for 2014
Converting readers to leads demands the best copywriting on social platforms plus effectively written, long-form content. Your best tips, tricks and advice that helps customers achieve a desired goal, avoid a risk or solve a problem.
Your blog is the content marketing hub. It is where your short-form social media copywriting directs prospects. Facebook and Google+ updates. LinkedIn group discussions, status updates, company page posts, your LinkedIn profile call to action.
Social media drives visitors to blog content that proves you're worth a real email address!
Best Practice No. 2: Follow a Process, Not Just Passion
Don't get caught up in the "show you're human" and "tell a good story" nonsense. Having personality and being interesting is the entry fee. It's essential. The force multiplier is an effective copywriting for social media process.
Start here. Write a solution (answer) to a problem (question) your target market needs solved on your blog. Follow these guidelines to make sure your words get acted on-prospects see your call to action and ACT on it.
1. Get right to-the-point
When you write be like a laser. Don't make readers wait for the solution. Hit 'em with it in the first paragraph. Give them everything up front at a high level. Then, in the body of your article ...
2. Reveal slowly
When it comes to all the juicy details of your remedy take it slow. Slow enough to encourage more questions—to create curiosity in the total solution. When you do this, make sure you ...
3. Provoke response by leveraging the curiosity you just created
Yes, be action-oriented and specific. But avoid being so complete in your blog, LinkedIn or Google+ post that readers become totally satisfied with your words.
- start with customers pains, goals, fears, ambitions or cravings in mind ... and ...
- structure blog posts to teach, guide or answer in ways that ...
- create hunger for more of what we have to offer (a lead generation offer).
Focus on following this structure. Form the habit. You can do it!