Consumer Reports Nets DMA ECHO Green Marketing Award 2011: Lessons for Every Marketer
I encourage all marketers to look to the example of Consumer Reports and its adherence to the DMA Green 15. In fact, the long-term sustainability of direct marketing depends on it.
With Special Permission, This Year's DMA International ECHO Green Marketing Award Winner, Consumer Reports.
Editor's Note: As of Autumn 2011, ConsumersUnion is newly rebranded as Consumer Reports.