This Is a Callout Post! (It's a Post About Call to Action Buttons, Okay.)
I don't know about you, but for me, sometimes the trickiest part of creating a good email is actually one of the smallest details — the call to action (CTA).
I've mentioned in previous posts that I have a little bit of a complex when it comes to not doing the same thing over and over in my copy. So I always flinch just a little bit giving instructions to the art department for the same, basic "REGISTER NOW!" or "BUY NOW!" button in its usual red or orange rectangle.
That's why I'm always on the lookout for new and creative ways to grab the readers' attention, and draw them in for that all-important click. Join me on this journey to find CTAs with interesting, eye-catching designs and/or clever phrasing sure to serve its purpose.
Here are a handful I found, in no particular order.
Modcloth is always solid in their emails — they have a recognizable aesthetic and tone that resonates well with their young, quirky female target, and their CTAs are no exception. I included a few here because I couldn't choose one that was "best"!
(This one was part of an April Fool's themed email.)
Here's one that made good use of content in its CTA, in addition to the offered deal itself. This email included savings on trips to various major cities, with articles on why they're great destinations, to entice the reader. Links for the promo codes come right after.
Here's a cute, playful CTA for artsy folk, from A.C. Moore.
Road Runner Sports
These Road Runner Sports buttons aren't too fancy, but the bold color is eye-catching and I appreciated the very clear, easy-to-navigate categories. Often email promos will have different links to several sections of the website, but they are spaced out and require a lot of scrolling to see. If I already know what I want to shop for, I'm much more likely to click when it's laid out for me right at the start like this.