How to Avoid Being Banned by LinkedIn When Connecting
Once you've attracted them, then you're in a stronger position to:
- Understand when (and if) they'll transact;
- Discover how many decision-makers are involved in choosing you;
- Have your connection request accepted (avoid going to jail!);
- Effectively nurture & close your lead!
This is why it is best to meet off of LinkedIn first—then connect on LinkedIn to further (nurture) the conversation.
Once connected, you can message freely, monitor prospects, allow them to monitor you and such. You don't need to worry about any of that until you've been given a reason to—by the prospect. First, you need their permission.
You need them to want the connection.
But What if LinkedIn Is my Starting Point?
The most dangerous (yet common) LinkedIn mistake sales professionals make is connecting with new prospects as a starting point. Avoid this practice.
You are smart to use LinkedIn—to identify and pre-qualify buyers. Next, use InMail, email or the phone to make initial contact with them. Confirm your prospect is a viable near-term or future buyer.
Having connections serves you better by earning them. Being connected is more useful for nurturing leads—less effective for earning near-term meetings or starting relationships.
LinkedIn's InMail (or standard email) is a better path toward earning a relevant discussion first—then the connection.
Keep connections in context of your selling process. Connections are a nice-to-have, not a must have! Do you have questions about making this technique "come alive" for you? Let me know!