How to Audit Your Local SEO in 8 Simple Steps
Local search engine optimization (SEO) has become an absolutely critical component of any small company’s overall SEO strategy. Local SEO optimizes search results based on where the searcher is physically located. Someone in Austin searching for a steakhouse does not need results for San Diego, while a plumber in Kansas City will not help a homeowner in New Orleans. Optimizing your local SEO ensures that your business will pop up when people in your area search for your product or service. Auditing your local SEO lets you see at a glance which strategies are working for you and which need to be addressed.
Although the term “audit” sounds daunting, it does not need to be. Auditing your local SEO is as easy as working your way through eight simple steps. Here is a guide to conducting your audit.
1. Address Your Google My Business Page
Log into your Google My Business dashboard. Make sure that the URL associated with your account is your current, up to date My Business page. Then remove any duplicate accounts. Run a Google Maps search to be sure that your page comes up properly. Finally, check all of your associated business information. In particular, focus on NAP: your business Name, Address and Phone number. Inconsistent or incorrect NAP information can kill your search engine rankings. Other areas to check include your business email address, categories, images and introduction text. Make any needed changes as you go along. Last but certainly not least, make sure that your page is properly claimed and verified.
2. Optimize Your Website
If you have multiple locations, then create a separate local SEO landing page for each. Then cross-reference your NAP listed on your website against your My Business page. Even small discrepancies can drag you down in search results, so make sure everything matches exactly.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.