A Look at Facebook's Premium Ads
In addition, look to add retargeting tags into the mix. Premium ads are all about leveraging your social posts and social context to drive acquisition and encourage engagement. Adding a retargeting strategy is the perfect complement to help seal the deal and ultimately understand conversion and attribution for your efforts.
Will premium ads be a game changer and keep Facebook on top? If the emergence of new solutions together with the promise of combining paid, earned and owned media with a double-digit lift in performance is any indication, the answer is yes.