7 Quick and Easy SEO Tips for Small Businesses
If you have a blog — which was one of the tips listed above — then articles pertaining to how your business is relevant to your city and region are also helpful. Mentions of your city and state can influence Google to favor your website in local search results.
7. Make Sure Your Site Works on Mobile
More people search Google nowadays using smartphones and tablets than desktops and laptops. If your website isn't optimized for mobile devices, then your mobile search engine ranking is likely to take a hit. Remember that Google's algorithm is tuned to connect people with sites that offer good user experiences. A site that's not optimized for mobile won't display correctly and may not even function as intended.
WordPress and other online publishing tools offer free website templates that are ready for mobile users. So you're probably in good shape if you use this kind of platform. However, you may need to enlist a Web developer to convert your site for mobile. While this could be expensive, it's well worth the cost. Otherwise, you risk losing more than half of your potential online customers.
Getting started in SEO doesn't have to be a big deal, and this guide proves it. Anything you can do to improve your SEO - even the small things - will pay off over time. Just be patient and don't get overwhelmed. Keep your process simple, and learn new things when you can. Eventually, your quick-hitting efforts will snowball and your website will climb in the rankings.
Want more SEO tips? Click here to get a copy of our Ultimate Local SEO Checklist.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.