7 Quick and Easy SEO Tips for Small Businesses
If you're new to SEO, that's the best advice I can offer. Search engine optimization is an ongoing effort with many moving parts, and the payoffs are never immediate. But you don't need to be an SEO guru to start moving the needle on your search engine rankings. Start with some simple tips to boost your SEO — and work at them consistently — and good things will happen.
Here are seven easy SEO tips that any small business owner can do. You don't need to be a Web designer or have years of experience in marketing. Of course, you'll want to learn more about SEO and expand your efforts as time goes on. Until then, these tips are more than enough to get you on your way.
1. Start a Blog
Content is king. That's an old SEO adage that you'll hear repeatedly if you hadn't heard it already. Google's algorithm is programmed to favor websites with unique, relevant content that's highly useful to visitors.
Starting a blog is a great way to get useful content on your site. And there's so much you can do with a blog. You can write about new products and industry trends, or you can engage your customers by offering helpful advice. Blog posts can help to establish your business as a local authority, and they can also be shared on social media to provide backlinks and positive social media signals — both of which are helpful for your website's SEO.
Google's search algorithms also favor websites with regularly updated content. Maintaining a blog serves this purpose. And if shoppers like what you have to say, they'll be more likely to bookmark your site and return for future purchases.
2. Create a Google My Business Account
Creating a Google My Business profile allows your business to be shown in the local “maps” results of Google.com. If your business has walk-in customers, then that's a big deal. Think about how many people use their smartphones to find nearby places to eat, shop and run errands. You can get an influx of new customers from the few minutes needed to start a Google My Business profile.
3. Start Building Backlinks
Building a network of backlinks (hyperlinks to your website from other sites) can establish your business as an authority in your field, resulting in a higher search ranking. To start building backlinks, create profiles for your business on sites such as Yelp, Bing Local and Foursquare. Build a company page on LinkedIn, and create a YouTube channel if you can offer informative or instructional videos — the possibilities are endless.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.