6 Ways to Use the 2019 USPS Promotions to Your Advantage
USPS promotions are back for 2019. Do you have a planned marketing strategy to not only save money on postage, but really stand out? There are a variety of programs to choose from, so you should be able to find at least one that is a good fit for you.
If you are planning mailings in 2019, why not participate in a promotion and save money on postage?
Let’s take an in-depth look at each program:
6 Direct Mail Postage-Saving Promotions
- Tactile, Sensory and Interactive Promotion — This program runs from Feb.1 to July 31. Use this program to highlight special finishing technologies that engage the senses. Some ideas are special visual effects, sound, scent, texture/tactile coatings and even taste. In addition, you can create interactive mail pieces, such as pop-ups, infinite folds or other dimensional aspects. This is a really fun one that can only be done with print marketing.
- 2019 Emerging and Advanced Technology Promotion — This program runs from March 1 to Aug. 31. Use this program to engage customers and prospects by use of mobile technology in direct mail. This can be done with QR Codes, augmented reality, NFC, video and more. This is a very powerful way to create a longer connection and increase the effectiveness of your message.
- 2019 Earned Value Promotion — This program runs from April 1 to June 30. This will have a more limited application, because it is only for companies that use reply mail. If you use reply mail, use this program to save postage on each piece of business reply mail and courtesy reply mail you get sent to you.
- 2019 Personalized Color Transpromo Promotion — This program runs from July 1 to Dec. 31. Use this program to add color marketing messaging on your bills and statements. Turn transactional mail into promotional pieces, also.
- 2019 Mobile Shopping Promotion — This program runs from Aug. 1 to Dec. 31. Use this program if you are selling products during the holiday shopping season. By adding mobile technology to your mail that allows your customers or prospects to make a purchase or pursue other online shopping experiences, you can qualify to save on postage.
- 2019 Informed Delivery Promotion — This program runs from Sept. 1 to Nov. 30. Use this program of Informed Delivery, which will send an email to people with a color picture of your mail piece to let them know what is coming in their mail box that day. You can even provide a clickable link so that people can start purchasing right then.
Each of these promotions provides a 2% postage discount at the time of mailing, except for the earned value — which provides 3 cents, per piece returned. You can participate in as many of the promotions as you would like. Each promotion requires registration to participate and reporting after the mailing is complete, but they are worth the savings. Are you ready to get started?
A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: firstname.lastname@example.org, on LinkedIn, or on Twitter @sumgould.