Stalking Your Business Prey: 5 Ways to Fail at Follow-up
I look at their name, title and the company they represent and think, “No thanks. You’re just going to try and sell me something.”
While LinkedIn is a powerful relationship building tool, it would work harder if you DO NOT use that default language. Instead, just like you test outbound email copy, try testing different introductory email messages. Try making note of the relationship between our two businesses and why it might make sense to connect. Or highlight what it was about my profile that made you want to connect with me. Test, refine and learn. It’s direct marketing 101.
Email Invitations to a Prescheduled Meeting
I don’t know who came up with this strategy, but it’s got to stop. The first time I got one, I thought “Wow. I’m really getting old. I have no memory of talking to this guy, let alone agreeing to a conference call/demo meeting.”
Since the time suggested for the meeting was a conflict on my calendar, I politely declined. But another one arrived about 2 days later – same guy, same company, same meeting invitation strategy.
I declined again. And, placed his name on my SPAM list.
Persistent Personal Email
Lately I’ve been getting a lot of emails that say things like “I’m following up on my previous email, in case you didn’t get it …” Oh, I got it all right. I deleted it. And now, I’m flagging you as a spammer, too.
The Inexperienced Phone Caller
One of my colleagues recently posted this unbelievable inbound phone call to her Facebook page so we could all enjoy the idiocy of this inexperienced sales guy. This is verbatim.
"Hello Denise, this is Enterprise."
"Yes I'm calling because, like, we see you have an account."
"Ding Ding Ding correct."
"So we noticed, like, you're not renting cars like at all."
"So like why is that?"
"Because I haven't needed a rental car."
"Like is that gonna change?"
"Like I don't know."
"Because we want to know if you're gonna lease a car."
"Well I will certainly let you know. Can I get a free ride sometime?"
"Like I don't think so but I can check."
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.